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Real World Product Testing

January 30th, 2016 by rebeccav

Versicolor Product Testing


ITC takes product testing seriously! Have you ever wondered how ITC ensures our products will meet and exceed performance standards in real world conditions?

Well… we test them in the real world.

The new VersiColor multi-color flexible light gets exposure to the harsh Michigan winter elements.

Brad Truck

ITC’s Maia Desk Lamp Is Center Stage In Ameritrade Commercial

January 4th, 2016 by rebeccav

Maia Commercial Feature_1-4-16The Maia Desk Lamp is prominently featured on worker’s desk while Andrew Luck tries to share his “luck” with them. The worker’s decline Andrew’s ”luck” – after all they are already Lucky to have a Maia Desk Lamp providing them with great light for successful work.

Check out the full commercial here.

ITC Donates to Michigan CASA

December 23rd, 2015 by rebeccav

CASA Office_MaiaRecently ITC donated three Maia desk lamps to the new Michigan CASA office located in Grand Rapids. CASA stands for Court Appointed Special Advocates. The advocates are volunteers that have been trained and are appointed by a judge to represent a child in family court. They advocate for the best interests of the child and spend time learning and talking with the child about their situation. Advocates become the voice of the child in court and help to prevent children from being placed back into unhealthy or dangerous situations. There are over 14,000 abused and neglected children not being served in Michigan alone. ITC strongly supports the work CASA is doing and is looking forward to helping with future donations, volunteer efforts, etc.

To learn more about Michigan CASA please visit their website.

CASA 2015_Reception CLose Up_Maia    CASA 2015_Reception_Maia

LOOK Backlit Mirror Collection

December 15th, 2015 by rebeccav

Camarotas Mirrorselio is pleased to introduce SIX NEW mirror options within the LOOK offering. Additional sizes and shapes and alternate lighting options will complement any project or application. Mirrors can be surface mount or recessed, and are backed with safety film to provide a safe and secure installation. Long life, energy efficient LEDs provide diffused lighting that eliminates harsh shadows caused by overhead lighting.

Download the overview brochure

Download the technical specifications

Standard Mirror Offering:

Standard Backlit Mirrors

Non-Stock Mirror Offering:

Custom Backlit Mirrors

Happy Veteran’s Day From ITC

November 11th, 2015 by rebeccav

Veteran 2015_Front ImageHappy Veteran’s Day

ITC would like to thank all who have served in the military and their families on this Veteran’s Day.
We specifically want to recognize and celebrate those veterans that work with us every day at ITC Scott Hart, Angie Landman, Dan Keuhs and Steven Kimbrough.

Please take the time to thank a veteran on Wednesday, November 11, 2015!\


ITC Nominated for Michigan’s 50 Companies To Watch Award

November 9th, 2015 by rebeccav

Small Business NominationITC has been nominated for the Michigan Celebrates Small Business (MCSB) award by Varnum LLP of Grand Rapids, MI. MCSB was founded by six partners to serve as a catalyst for creating an entrepreneurial culture and recognize Michigan small business people and their supporters annually.

ITC is thrilled to be considered by this prestigious group for recognition in 2016. 

ITC/elio Donate Lights to Local Halloween Event

November 5th, 2015 by rebeccav

Glow In the Park 2015It was a chilly fall evening, but there was still a large turn out for the 2nd annual Glow In The Park in Douglas, Michigan. ITC donated it’s newest product introduction, the Versicolor RGB flexible lighting. The set-up included a 20′ x 40′ tent wrapped in Versicolor and the color changing was controlled by an app downloaded to the organizer, Erin Wilkinson’s phone. Erin stated that the party was a “smashing success” and that they had “over 600 people through the front entrance in the first 30 minutes”. The ITC team was proud and excited to contribute and participate in this local event and can’t wait to see what the Glow In The Park team comes up with next year. Thank you to all the employees that helped plan, set-up and tear down for this event and thank you to Erin Wilkinson for providing us with this great publicity. Click here to see the light in action.

Visit Douglas Halloween to learn more about this event.




ITC Lights Up the New Clock at Hope College

August 18th, 2015 by rebeccav

Howard Miller Clock - Lit The new Jack H. Miller Center for Music at Hope College in Holland, MI will have a Howard Miller clock lit by elio’s Luna LED light. ITC’s elio group has been working with our neighbor, the Howard Miller Clock Company for the past several months in anticipation of the installation of this beautiful clock. The lit clock is positioned high on a striking wood paneled wall that is very visible through the tall expanse of exterior glass windows, providing a recognizable icon for the new musical arts center.
Howard C. Miller, the founder of the Howard Miller Clock Company, built the company on incomparable workmanship, unsurpassed quality, and a quest for perfection. ITC and Howard Miller share the local West Michigan work ethic and the value of providing quality solutions to our customers, so we are proud to have been selected, based on these attributes, to light up this important part of the Jack H. Miller Center.

The Center was made possible by Howard’s son Jack, through his major gift to Hope College, which included funds for construction and future maintenance. Howard Miller Clock - Unlit

ITC, through our elio brand works with architects and designers on custom projects, such as the LED lit Howard Miller clock, as well as several other industry customers with our extensive standard product offerings.

Check out the write up in the Holland Sentinel.

RV Industry Movers & Shakers

July 10th, 2015 by williamm

A Celebration of RV Industry Professionals Who Truly Make a Difference

As Featured in RV PRO Magazine, July 2015

RV Pro believes that excellence should be celebrated, and the July 2015 special ‘Movers and Shakers’ section does just that by casting a spotlight on key industry professionals who truly make a difference. ITC’s very own Gary Ludwig and Donnetta Whitaker were prominently featured in the article for their extraordinary contributions to their customers, our company, and to the RV industry as a whole.

Donnetta Whitaker

The Designing Woman

Many of ITC Inc.’s successful decorative lighting products are the result of the creative discipline of
Donnetta Whitaker, RV sales and design lead. In 2014, Whitaker provided the conceptual design for more than 10 of the decorative lines, including the Infinity, the Cartesian, the Arabesque and the Cassini.
Whitaker works closely with OEMs on a daily basis to design new lighting product lines that fit their future color, décor and design direction with the goal of creating fresh looks to attract new buyers. She doesn’t simply pitch new products, but rather seeks to find solutions that fit customers’ needs.

This approach to customer service was demonstrated on a recent project in which Whitaker worked with the engineering and production teams of one of ITC’s customers to find a way to make installation of a lighting product quicker and easier. The process from design to development took about three months. The result was a reduction in labor requirements – from three installers to just one. The overall change to the product was minimal, but the savings to the customer were significant.

Whitaker also extensively researches market trends and has been instrumental in directing ITC’s customers toward a more residential look when it comes to RV lighting.
As a result of her commitment to service, Whitaker’s year-over-year sales increased by 70 percent in 2014. Despite her many achievements, Whitaker says her success is supported by a team effort.

Gary Ludwig 1

The Engineer

In 2014, Gary Ludwig led an international engineering team of ITC employees to bring 45 new products to the RV industry.

A senior sales engineering manager for ITC, Ludwig has extensive experience in the RV, emergency vehicle and office furniture markets, which helps him streamline production processes. For example, Ludwig was able to implement a new development process for ITC that shortened the production time frame for custom products and tracked every detail. This new system increased the company’s efficiency without sacrificing quality for quantity.

Ludwig also has proven proficient at improvising solutions using the company’s existing product lines. When an ITC customer needed a custom compartment lighting product, Ludwig and his team utilized design elements from other ITC product lines to provide a truly unique solution. This allowed ITC to meet the customer’s needs and offered a quick timeline for delivery. The final product also had the added bonus of doubling as a backup light. Ludwig also has demonstrated versatile leadership abilities in his oversight of an international engineering team. This required extensive work, sensitivity to cultural diversity and coordination between two countries, two time zones, and two cultural work styles. Under his leadership, the team has developed lighting products for the RV industry featuring innovative material choices, mounting options, and new aesthetic designs that give OEMs higher quality products at affordable prices.

[ Click to View Full Article]

Who Will Be the New Target Market of RV Buyers?

May 28th, 2015 by rebeccav

Millenials RV_2As Baby Boomers age and travel becomes more difficult or less appealing they will become a smaller percentage of the RV buying market. “Boomers are the largest demographic of RV owners,” said Mac Bryan, Vice President of Administration for the Recreational Vehicle Industry Association. “But those age 35-54, the younger consumers who want to be active and outdoors, are the fastest-growing demographic (of owners)”.

According to a study conducted by Kampgrounds of America (KOA) age is not the only aspect of the RV buyer and owner demographic that is changing. The percent of Asian-Americans, African-Americans, and Hispanic-Americans who are investing in the camping lifestyle has doubled in the past 3 years, accounting for 1 in 4 campers. In a recent interview with RV Industry Association President Richard Coon conducted by RV Business, Coon was quoted as saying “the demographics are changing.”

Millenials RV_1Changes in the target market demographics of RV buyers means that RV suppliers, like ITC Incorporated, will need to closely follow the trends and key-in on the amenities that are most important to the emerging target market of buyers.  Being on top of the trends with suppliers gives RV manufacturers the ability to proactively provide the newest and most desired after amenities. Some of the trends that could become more popular are contemporary styles and colors for decors and an increase in technology requirements that allow the whole family’s electric needs to be accommodated. This increased demand means more energy efficient decorative and functional lighting products will be imperative in order to reduce the electrical loads carried by the RV. Patrick Weiss, ITC Incorporated’s RV Sales Manager believes “ITC’s product designers and develop team have an edge in bringing new and exciting, energy conserving LED products to the RV manufacturers quickly and with great value”.

Progressive Insurance discussed the 2015 trends with key influencers last fall. Andrea Kovacic, RV Product Analyst believes that outdoor kitchens will be a big trend in 2015. Outdoor kitchens require lighting and amenities the same as indoor kitchens but exposure to the elements will require products with corrosion resistances and water proof seals such as ITC’s watertight side emitting flexible linear lighting product LEDA (RBLL1263). Another key influencer, Melissa Geric, RV Underwriter/Appraiser sees the side entry toy-haulers becoming more sought after for their versatility. Geric points out that the toy-haulers can provide appeal for families when the hauling areas are converted to kid’s suites full of technology that the millennium generation and their kids require.

But no matter who emerges as the the new Target Market of RV buyers, “ITC will design and develop the right products to satisfy their needs” states Weiss.