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Can One Product Delight Customers and Save Manufacturers Money?

October 27th, 2016 by cassiel

Tech at your fingertips Henry Ford famously said “A customer can have a car painted any color he wants as long as it’s black”. We all understand why this was important to production efficiencies and at the time the consumer was more likely to accept that the car they wanted only came in black. Today, consumer’s reality couldn’t be more different. As consumers, we all have lots of choices and individual control in everything from our coffee flavor to instant news feeds to our preference of car brand as well as the color package. Just as Ford has had to change their product experience over the years to stay relevant, so must other consumer product manufacturers. As consumers, we expect easier, quicker, and more customized solutions for our everyday lives and will use our purchasing dollars with brands that provide these options to us.

Technology, of course, has played a major role in developing these expectations for consumers. Just look at the changes in the communications industry over the past 40 years – going from home “party-line” phones (if you’re under 50 you may have to Google that), to the incredibly powerful smart phones of today. In fact, it is said the iPhone6 is 120,000,000 times faster at computing than the computer on the Apollo 11.

Tech at your fingertips

On-demand entertainment has also heightened consumers’ expectations. Content has blown up, giving consumers millions of choices to be entertained anytime and anyplace with just about any device. This has made the three major TV networks rethink their perspective about control over consumer’s watching behaviors. It doesn’t stop there either. The ability to get any information about anything with a few taps on the keyboard is done so often it has become an unconscious behavior.

Bostoncommons.net said on September 4, 2016 “Consumers will crave and expect more customized and personalized products, services, and experiences; a trend fueled by big data, messaging, mobility, and explosive growth of electronics … With this increase of personalization comes decreased willingness to accept concessions in product choice”.

So how does a manufacturing company, especially those in the Marine and RV industries, provide the vast array of exciting personal environmental control and brand distinction that consumers demand, all while controlling their inventory skus, production efficiencies, and cost? With a single product that puts the control in the hands of the consumer.

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ITC Receives Newmar’s Certificate of Excellence

October 21st, 2016 by cassiel

Family Riding Bikes

Each year Newmar Corporation picks their top vendors to attend the annual Vendor Appreciation Banquet. ITC is proud to be able to meet and exceed their standards of excellence and accept their certificate as a 2016 distinguished vendor of the year. Patrick Weiss, VP of Sales and Marketing, was able to attend the event and accept the certificate on behalf of all ITC.


Leadership Growth and Development

October 20th, 2016 by cassiel

Campmosphere
In September 2016 ITC’s Leadership team gathered in Holland, MI for a three-year strategic planning session. The team packed the three days with, company development planning, innovative idea exchanges, and team building. Growth and development for the company, suppliers, customers, and employees was the primary focus. The team left with confidence that ITC can achieve the audacious goals they set for the next three years of the company’s history.


Campmosphere™ [Camp-muh s-feer]

August 9th, 2016 by cassiel

RV Pro Celebrates ITC’s All-Star Team

June 30th, 2016 by cassiel

As Featured in RV Pro Magazine, July 2016


The ITC all-star team is a cross-functional family, which represents all disciplines of designing, manufacturing, and delivering innovative quality products on time.
As an international team, ITC has three main locations: Elkhart, Ind., Holland, Mich., and Doug-Guan, China. These locations were chosen in order to provide the biggest benefit and be near our customers and suppliers.
The time difference and the distance between team members can often be a challenge, but ITC has overcome this with the use of technology. The investment in both hardware, software, and technology-savvy people and the development of specific repeatable processes and systems.
Recently, the team worked with one of its largest customers, which was having trouble operating a combination of electrical devices in their units. The issue was identified by the customer when the lights would flicker when the bathroom fan was turned on. The customer’s initial reaction was that there was something wrong with ITC’s lights. After numerous customer visits and discussions, ITC was able to identify the source of the problem and confirm that the issue did not stem from ITC’s lights. Even though the problem was not caused by ITC’s product, the team worked with the customer to develop a light specifically for the customers’ units, which would prevent any future flickering.



RV News Exclusive: ITC Lighting The Way For RV Personalizing

June 21st, 2016 by cassiel

As Featured in RV News, June 13, 2016


 ITC Inc. has created a way for RV owners to greet visitors at campgrounds with a shocking display of colors and lights.

A lot of RVs look alike, especially at night when the colors and designs on the sides are shielded in shadows. ITC President Mike Camarota says a lot of RV owners are looking for ways to personalize their vehicles and make them stand out in a crowd.

The new product is called VersiColor RGB LED lighting and it allows the user to switch on an array of color combinations, flashing lights and other fancy ways to make an RV look like an attraction.

“Everybody’s trying to make their unit look unique,” Camarota says. “This is a way to make their unit more individualistic. In a consumer-oriented world, if you go to LL Bean, you can get any shirt you want in any color. This is the same offering. If you’re a subdued person, you can get it just in blue. Or you can be a little more eccentric with several colors or even rotate the colors.”

Jayco, Inc. was the first company to take a look at the new offering, debuting the product in Louisville in January for their 2016 Seismic Toy Hauler line. Jayco Senior Director of Product Development Toy Hauler Division Mike Aplin says the potential for personalizing is what attracted him to the product in the first place.

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Top 10 Most Patriotic Destinations

May 27th, 2016 by cassiel

Bicycling Activities in DongGuan City, China

April 6th, 2016 by rebeccav

Family Riding BikesITC’s Asia staff organized a bicycling day for visiting US staff and Asia’s staff and families, at SongShan Lake in DongGuan City in February.

SongShan Lake is a large lake near DongGuan and a great place to ride bicycles during the Spring season. The weather was very comfortable and the water in the lake was very clear. The blue sky was reflected in the lake and new green grass and flowers were growing near the shore.  Breathing in the fresh air of spring gave an appreciation of the environmental effort and sustainable development the government in Guangdong Province is pursuing after the environmental deterioration experienced due to the rapid economic development between 1990 and 2010.  ITC in both the US and Asia are committed to improving the environment of our planet wherever we are located.

Please consider riding a bike or walking more often during the coming months.

AITC Bike Trip_2016


ITC Incorporated, honored as one of the 2016 “Michigan 50 Companies to Watch”

March 14th, 2016 by rebeccav

Small Business Awardee Blog Post

ITC Incorporated has been recognized as one of the 2016 “Michigan 50 Companies to Watch”, an award program presented by Michigan Celebrates Small Business.

ITC will receive the award during the twelfth annual Michigan Celebrates Small Business gala event on May 5, 2016 in Lansing, Michigan.

ITC Incorporated, with its corporate headquarters in Holland, MI., serves a wide variety of customer segments under six unique brands. ITC’s customer base ranges from Marine and RV OEMs and distributors, to commercial furniture manufacturers, architects, retail display manufacturers, and consumers. ITC also has locations in Elkhart, IN, Hong Kong, and Guangdong Province, China in order to provide service close to customer’s locations and to have proximity to suppliers and Alliance Partners.

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NEW 2016 Product Catalog is Here!

February 19th, 2016 by williamm

2016 Catalog Announcement web post

 

 

 

 

 

 

 

No, these slogans were not written about the NEW 2016 ITC Catalog – but they could have been!

Check out the latest and greatest edition of the ITC catalog including great new products, like
the Versicolor™, FlexConnex™, and RadianceX2™ and favorite standard items like the ski tow and table leg systems.

Check out our online interactive catalog here [ 2016 Marine/RV Product Catalog ]  then see if you can name the company that made each slogan famous.

See how you you did here:  [ Answers ]