Product News

Give RV owners the Campmosphere™ they want with lighting by ITC RV!

As Featured in RV News, June 13, 2016

 ITC Inc. has created a way for RV owners to greet visitors at campgrounds with a shocking display of colors and lights.

A lot of RVs look alike, especially at night when the colors and designs on the sides are shielded in shadows. ITC President Mike Camarota says a lot of RV owners are looking for ways to personalize their vehicles and make them stand out in a crowd.

The new product is called VersiColor RGB LED lighting and it allows the user to switch on an array of color combinations, flashing lights and other fancy ways to make an RV look like an attraction.

“Everybody’s trying to make their unit look unique,” Camarota says. “This is a way to make their unit more individualistic. In a consumer-oriented world, if you go to LL Bean, you can get any shirt you want in any color. This is the same offering. If you’re a subdued person, you can get it just in blue. Or you can be a little more eccentric with several colors or even rotate the colors.”

Jayco, Inc. was the first company to take a look at the new offering, debuting the product in Louisville in January for their 2016 Seismic Toy Hauler line. Jayco Senior Director of Product Development Toy Hauler Division Mike Aplin says the potential for personalizing is what attracted him to the product in the first place.

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No, these slogans were not written about the NEW 2016 ITC Catalog – but they could have been!

Check out the latest and greatest edition of the ITC catalog including great new products, like
the Versicolor™, FlexConnex™, and RadianceX2™ and favorite standard items like the ski tow and table leg systems.

Check out our online interactive catalog here [ 2016 Marine/RV Product Catalog ]  then see if you can name the company that made each slogan famous.

See how you you did here:  [ Answers ]

ITC takes product testing seriously! Have you ever wondered how ITC ensures our products will meet and exceed performance standards in real world conditions?

Well… we test them in the real world.

The new VersiColor multi-color flexible light gets exposure to the harsh Michigan winter elements.

The Maia Desk Lamp is prominently featured on worker’s desk while Andrew Luck tries to share his “luck” with them. The worker’s decline Andrew’s ”luck” – after all they are already Lucky to have a Maia Desk Lamp providing them with great light for successful work.

Check out the full commercial here.

The new Jack H. Miller Center for Music at Hope College in Holland, MI will have a Howard Miller clock lit by elio’s Luna LED light. ITC’s elio group has been working with our neighbor, the Howard Miller Clock Company for the past several months in anticipation of the installation of this beautiful clock. The lit clock is positioned high on a striking wood paneled wall that is very visible through the tall expanse of exterior glass windows, providing a recognizable icon for the new musical arts center.
Howard C. Miller, the founder of the Howard Miller Clock Company, built the company on incomparable workmanship, unsurpassed quality, and a quest for perfection. ITC and Howard Miller share the local West Michigan work ethic and the value of providing quality solutions to our customers, so we are proud to have been selected, based on these attributes, to light up this important part of the Jack H. Miller Center.

The Center was made possible by Howard’s son Jack, through his major gift to Hope College, which included funds for construction and future maintenance. 

ITC, through our elio brand works with architects and designers on custom projects, such as the LED lit Howard Miller clock, as well as several other industry customers with our extensive standard product offerings.

Check out the write up in the Holland Sentinel.