RV manufacturers and component part suppliers are brought together at the RVIA tradeshow to help advance the RV industry. As the RV industry hits another record-breaking sales year, the average age of consumers who are buying these RVs is decreasing. What are the drivers for this trend? Gas prices continue to be low and the rise in technology advances in the RV has played a big role. With the latest smart phones and 4G connections, consumers can now navigate around the country easier than ever. What else are these RV buyers looking for? An affordable, compact towable trailer, easily pulled behind an economical gas friendly vehicle, that still has some level of the luxury amenities of larger more expensive RVs. (Ask your sales rep for more information on the new Agile Collection of affordable decorative lights.)
To address these present and future consumer needs, ITC presented more lighting customization options, more cutting-edge products, and sneak peeks of future products sure to be new industry standards. ITC’s booth was created to provide current and prospective customers with an updated RV lighting and lighting control experience. Featuring our newest VersiColor™ and VersiControl™ products, our advanced Dim2Warm technology, and an array of newly designed decorative lights for manufacturers to provide feedback on through a voting ballot. A winner was drawn from all ballots for a $200 Visa gift card, and congratulations go to Derek Box, the winner. Thanks to all who participated and visited our RVIA space in Louisville.
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