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ITC Incorporated Adds Diversity in 2018 With the Introduction of Two New Brands

May 29th, 2018 by oliviam

ITC expands into the Transportation and Horticulture industries with the launch of innovative LED product collections for each industry.

The ITC Transportation brand introduces LED lighting products that enhance automotive and public commuter travel. Safety and convenience features, that also provide style and ambiance, are the focus for ITC’s Transportation product development. Working closely with automotive and bus manufacturers, ITC is upgrading common forms with added function and creating technology that today’s travelers require.

 

Horticulture lighting is ITC’s other major innovative advancement introduction. A result of nearly two years of researching, studying, testing, and prototyping is about to be launched in the form of several new LED lighting products. ITC has worked closely with local farm-to-table hydroponic growers, aquaponic growers, floriculture growers, and university researchers to develop a series of LED lighting products specifically designed to enhance growth. ITC Horticulture products are also designed with consideration of maximum coverage while reducing energy usage and improving installation of lights as well as electrical drops.

Stay tuned for ITC Transportation and ITC Horticulture websites!

See related: ITC’s Rebrands elio into Three Distinct Brands


ITC Incorporated Announces New Branding for Three Growing Industries

May 29th, 2018 by oliviam

ITC is positioning for its next phase of growth by moving from one umbrella identity to three distinct industry brands. This separation will give each brand the ability to more closely identify with their customer base and provide tools and information tailored to each industry’s needs.

The elio brand, launched in 2008, has been the overarching brand for three different industries: commercial interiors, retail display, and architecture and design (A&D). This growth in all three industries and the addition of several product lines in each, has led ITC to break commercial furniture and retail display off into their own brands while leaving A&D under the elio brand.

In 2018, the commercial interiors brand became ITC Workplace Interiors and retail display transitioned into ITC Retail Display.

Please excuse our digital dust as we work to update our websites.

See related: ITC Ventures into Two New Markets


National Safe Boating Week

May 23rd, 2018 by oliviam

May 19-25 is National Safe Boating Week. Led by the National Safe Boating Council, the annual campaign aims to promote safe boating practices and encourage boaters to always wear a life jacket.

Boating has been a fundamental part of the ITC culture since we were founded in 1982, only minutes from Lake Michigan. One of the first ITC products was a stainless-steel ski tow and we continue to provide a number of products to marine manufacturers around the country. ITC courtesy and functional lights provide added safety features to boats, but there is still a lot of responsibility left to individual boaters.

At ITC, we believe that the best way to stay safe on the water is to be informed. As you’re taking your boat out of storage and getting ready to head out onto the lake for the first time this season, don’t forget to remind yourself of the safe boating practices we have outlined below.

Be prepared. It is vital to make sure that you, your passengers and your vessel are prepared for each and every outing. Taking a boating safety course will provide you with a foundation of operator and safety information. Keep a pre-departure list (see our example) and use it before every trip.

Wear your life jacket. Life jackets have evolved over the years. You no longer have to maneuver around a bulky, uncomfortable life jacket. There are numerous styles and fits to fit a range of boating activities. Regardless of which life jacket style you prefer, there must be one life jacket for each passenger aboard. The regulations regarding children and life jackets vary by state. In Michigan, anyone under 6 years of age is required to wear a life jacket at all times. To view the regulations in your state click here.

While the law doesn’t require all boaters to wear a life jack at all times, it is always recommended—no matter how skilled of a swimmer you are. 2/3 of drowning victims are good swimmers and 83% of victims are not wearing a life jacket (learn more).

Don’t drink and boat. Boating while under the influence doubles the probability of an accident occurring and is the leading factor in fatal boating accidents. The sun and motion from the water can accelerate the rate of impairment. Impaired operators have a reduced reaction times, less coordination and compromised vision.

Alcohol consumption lowers body temperature, increasing the chance of hypothermia. Impairment slows the time in which your brain can process information which can lead to confusion and disorientation while in the water. Caution should be used even if you will not be operating the boat.

Boating while impaired is illegal in all 50 states. Make sure you always boat responsibly.

National Safe Boating Week is just before Memorial Day weekend, but safe boating practices are something to keep in mind any time you are on the water.

Learn more about National Safe Boating Week and the Safe Boating Campaign here.

Download our pre-departure list.


Dim-To-Warm LED Technology Creates Human Centric Benefits

May 15th, 2018 by cassiel

Human Centric Lighting has been one of the driving forces behind much of the latest LED technology developments. Dim-to-Warm LED technology gives consumers the ability to adjust lighting from task to task, as well as create light levels around the natural Circadian Rhythm. As more and more Americans hit the road either as full time RVers or as weekend warriors, the demand for more lighting control is increasing.

Click here to learn more about the advantages Dim-To-Warm brings to consumers and manufacturers.

*Dim-To-Warm is an ITC patent pending product


Follow ITC on Social Media

March 22nd, 2018 by oliviam

Did you know ITC is on social media? Connect with us to see how ITC strives to be an employer of choice and actively participates in the community through the social outreach program. Also, get a glimpse of the latest product updates and releases, job openings and company news.

      

 

 

 

Like us.

Tweet us.

Connect with us.

Watch us on YouTube.


National Day of Unplugging

March 20th, 2018 by oliviam

March 9th was National Day of Unplugging. Launched in 2010, National Day of Unplugging was founded by Reboot and is a 24 hour digital detox. Stemming from Jewish traditions, National Day of Unplugging takes place during the traditional Sabbath, from sundown Friday to sunset on Saturday. Regardless of your religious beliefs, National Day of Unplugging provides an opportunity to rid yourself of digital distractions and be present in the moment. From email and television, to social media and smart watches, we’ve found a variety of ways to constantly be plugged in. Even if you can’t participate for the entire 24 hours, National Day of Unplugging can be observed by making the conscience decision to unplug for even an hour or two. By unplugging, even for a brief period of time, individuals are able to reconnect with family and friends, the environment, and things they are passionate about.

At ITC, we recognized National Day of Unplugging by asking a group of employees what they unplug for.

To learn how you or your organization can get involved click here.


National Static Electricity Day

January 9th, 2018 by oliviam

At ITC, knowledge is power (pun intended). Static electricity is a natural part of our environment that everyone has to deal with, but at ITC understanding static electricity and the detrimental effects of electrostatic discharge (ESD) is a vital part of our production process. Without knowledge and an understanding of ESD, ITC wouldn’t be able to produce quality, long-lasting products. Celebrate National Static Electricity Day by watching ITC’s shockingly fun video below and learn what ESD is and how it can be prevented.


2017 Year in Review

January 8th, 2018 by oliviam

2017 was a successful year for ITC. Thank you to our customers and employees for another great year!

Download PDF


Shining a Spotlight on elio’s Flexible Lighting

December 14th, 2017 by oliviam

ITC’s elio brand is providing commercial construction customers fun and functional options for lighting spaces with the VersiColorTM lighting products. The VersiColor RGB Tape Light was recently installed at the Hilton Garden Inn East, in Grand Rapids, MI. The lighting was used to highlight certain architectural features in the hotel’s Garden Grille Bar and lobby area.

The VersiColor RGB products allow for specific color tuning to complete any design and the Hilton chose to dial in on a specific blue to complete their space. The VersiColor also allows for endless color options and features through the use of a simple control interface. The IP66 rating makes this lighting an ideal option for both indoor and outdoor applications.

For more information, click here or contact us at eliosales@itc-us.com.


RVIA 2017 Summary

December 8th, 2017 by oliviam

RV manufacturers and component part suppliers are brought together at the RVIA tradeshow to help advance the RV industry. As the RV industry hits another record-breaking sales year, the average age of consumers who are buying these RVs is decreasing. What are the drivers for this trend? Gas prices continue to be low and the rise in technology advances in the RV has played a big role. With the latest smart phones and 4G connections, consumers can now navigate around the country easier than ever. What else are these RV buyers looking for? An affordable, compact towable trailer, easily pulled behind an economical gas friendly vehicle, that still has some level of the luxury amenities of larger more expensive RVs. (Ask your sales rep for more information on the new Agile Collection of affordable decorative lights.)

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