ITC is positioning for its next phase of growth by moving from one umbrella identity to three distinct industry brands. This separation will give each brand the ability to more closely identify with their customer base and provide tools and information tailored to each industry’s needs.
The elio brand, launched in 2008, has been the overarching brand for three different industries: commercial interiors, retail display, and architecture and design (A&D). This growth in all three industries and the addition of several product lines in each, has led ITC to break commercial furniture and retail display off into their own brands while leaving A&D under the elio brand.
In 2018, the commercial interiors brand became ITC Workplace Interiors and retail display transitioned into ITC Retail Display.
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See related: ITC Ventures into Two New Markets