Henry Ford famously said “A customer can have a car painted any color he wants as long as it’s black”. We all understand why this was important to production efficiencies and at the time the consumer was more likely to accept that the car they wanted only came in black. Today, consumer’s reality couldn’t be more different. As consumers, we all have lots of choices and individual control in everything from our coffee flavor to instant news feeds to our preference of car brand as well as the color package. Just as Ford has had to change their product experience over the years to stay relevant, so must other consumer product manufacturers. As consumers, we expect easier, quicker, and more customized solutions for our everyday lives and will use our purchasing dollars with brands that provide these options to us.
Technology, of course, has played a major role in developing these expectations for consumers. Just look at the changes in the communications industry over the past 40 years – going from home “party-line” phones (if you’re under 50 you may have to Google that), to the incredibly powerful smart phones of today. In fact, it is said the iPhone6 is 120,000,000 times faster at computing than the computer on the Apollo 11.
On-demand entertainment has also heightened consumers’ expectations. Content has blown up, giving consumers millions of choices to be entertained anytime and anyplace with just about any device. This has made the three major TV networks rethink their perspective about control over consumer’s watching behaviors. It doesn’t stop there either. The ability to get any information about anything with a few taps on the keyboard is done so often it has become an unconscious behavior.
Bostoncommons.net said on September 4, 2016 “Consumers will crave and expect more customized and personalized products, services, and experiences; a trend fueled by big data, messaging, mobility, and explosive growth of electronics … With this increase of personalization comes decreased willingness to accept concessions in product choice”.
So how does a manufacturing company, especially those in the Marine and RV industries, provide the vast array of exciting personal environmental control and brand distinction that consumers demand, all while controlling their inventory skus, production efficiencies, and cost? With a single product that puts the control in the hands of the consumer.
Hello RGB! RGB (Red, Green, Blue) LED lighting fixtures for Marine and RVs are on the scene. While RGB isn’t that new, in the RV and Marine industries it is just starting to be understood as a resource that gives manufacturers something to meet customers’ increasing expectations. Having the ability to reduce skus, because the RGB can take the place of several lighting products by providing many different colors of light output and at the same time expand personalization options for consumers is a big win for manufacturers.
RGB lighting that is “tunable” can go from party mode with high energy colors that flash and bounce to the music, to a soft refined glow of a favorite color and everything in between is making customers take notice. Controlling the lighting is just as tech oriented as any game controller, with smart phone Apps, multiple zone controls, or convenient integrated knob controls. RGB LEDs can create atmosphere to match any personality, mood, or situation with nearly unlimited color blending. entertainment has also heightened consumers’ expectations.
ITC Incorporated is at the forefront of the RGB tech boom with our VersiColor product line for the RV and Marine industries. ITC has been researching and developing a selection of RGB lighting products that work together to enhance the environment and create atmosphere. Patrick Weiss, Vice President of Sales and Marketing at ITC says “We continue to see an increase in sales for RVs and boats that engage customers with gadgets. This also includes a younger tech savvy demographic who is getting into this lifestyle sooner than past generations”. Weiss continues to explain that “Consumers continue to value cutting edge products that give them options and control, while manufacturers need to improve margins and reduce inventory skus”. ITC has solved for both sides of this position with the VersiColor products – one product with several color options and control choices.
RGB may be the latest LED lighting push, but it won’t be the last. With intelligent networking and increasing chip developments, lighting and controls will continue to evolve and ITC will be there to help manufacturers meet consumers’ ever changing expectations.
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